📑 Case Study
Franq
Openbanking
As a UX/UI designer for FRANQ OPENBANKING, Brazil's top fintech with a vast network of independent bankers, I developed a user-focused platform that highlighted the startup's mission and services, boosting its market visibility. My work simplified intricate systems for investors and collaborators, significantly furthering the project's goals.
WHEN?
from Nov 2018
to Aug 2023
TOOLS
Figma; Illustrator;
Photoshop; Noun project
📄 My roles in the company
I accomplished several key objectives:
Oversaw Design Initiatives | nov 18 - may 19 | Florianópolis, BR
In the early stages of Franq Openbank, I led the design efforts, starting with the creation of a prototype to secure investments and develop a Minimum Viable Product (MVP). This effort was instrumental in positioning Franq Openbank among the top 100 innovative startups.
Contributed to Marketing Strategy | may 19 - dec 21 | Florianópolis, BR
I played a crucial role within the marketing team, focusing on brand development, customer journey mapping, and design strategy. These efforts were pivotal in defining the brand's identity and enhancing user engagement.
Freelance Integration Specialist | jan 22 - aug 23 | Amsterdam, NL (remote)
As a freelancer, I assisted in the integration of over 40 new companies into Franq Openbank's ecosystem, significantly expanding its network and influence.
UX Case
🎯 Challenge
Create and present a website prototype within strict time constraints, showcasing features, products, and functionality, without existing branding guidelines or prior versions. Urgency was essential as the goal was to attract investors for building the final product.
💡 Solution
To address the challenge I decided to follow a pragmatic approach:
1. Temporary Branding
Created basic brand identity without formal methodology for prototype.
2. Agile Methodologies
We aligned essential features with product goals through agile collaboration.
3. Parallel Prototype Development
Showcasing product value to investors while creating the definitive brand and MVP app.
4. Effective Communication
Continuous communication and feedback ensured alignment and quick adjustments.
After securing investment, we partnered with a branding agency for our brand identity and evolved our prototype into an MVP, aligning with our original vision. This ensured a seamless development to a market-ready product, satisfying stakeholder expectations.
🔍 Research
I conducted comprehensive research to uncover solutions for bankers, exploring both established software and emerging tools. Despite the absence of a dedicated solution, I engaged in discussions with bankers to discern their specific needs.
✅ Conclusion
Gap in Solutions
Innovation Potential
User-centric design
In summary, this research underscored the need for an innovative, user-centric solution to empower independent bankers and improve their efficiency and success in the industry.
✏️ Prototype process
With my research results, I could then formulate the main questions that the future app will answer and start the design process.
How can we design a user-friendly platform for independent
bankers, enabling seamless access to banking products, providing
real-time guidance, and enhancing customer service efficiency?
Must haves:
INSTITUTIONAL HOME PAGE
Client registration;
List of franq’s business partners;
Link to know our services;
Links to Franq’s marketplace;
Map to find the nearest personal banker.
PERSONAL BANKERS HOME PAGE
PB’s profile, assistant and contact;
PB's Preferred Products;
Business Partners;
What is Franq;
Service Calculation;
INSTITUTIONAL HOME PAGE
User flow:
Wireframe
Prototype
The creation of this prototype helped us
pitch the idea to investors, paving the way
to develop the final project for clients.
👩💻 Final process
As the graphic designer for the company and deeply familiar with the product, I collaborated with agencies to align our vision with our brand's needs. This resulted in a comprehensive brand guide and website that met our standards and reflected our brand's essence.
BRAND DESIGN
design by: Bolivar Nunes
FINAL DESIGN
In this part of the project, my design work guided the team towards our goals, ensuring the company's objectives shaped the final product. This role taught me the importance of clear communication and teamwork in turning ideas into reality, emphasizing the crucial part a UI/UX designer plays in aligning design with business strategy.
